Fewer viewings, better viewings
Agents who publish tours consistently report the same thing: the number of physical viewings drops, and the ones that remain are with people who already know the layout and are close to a decision. Serious buyers self-select.
It is not only real estate
- Schools — parents tour the campus before the open day.
- Showrooms and stores — stock browsed in context, not on a white background.
- Hotels and event venues — the room seen honestly, at its real scale.
- Museums and landmarks — access for people who will never travel there.
A tour answers the question a gallery of photos avoids: how do these rooms actually connect?
What makes a tour work
Even lighting, a logical path between spaces, and hotspots that carry the information a buyer would otherwise have to ask for — dimensions, finishes, what is included. The technology is the easy part; the sequencing is the craft.
