What actually slows a site down
- Uncompressed images — usually the single biggest offender.
- Page builders that load a stylesheet for every module, used or not.
- Six web fonts where two would do.
- Plugins that keep running long after the feature was abandoned.
- Hosting priced for storage rather than performance.
Every second of delay costs conversions. The fix is almost never a redesign — it is discipline about what the page is allowed to load.
The order we fix things in
Compress and correctly size images first, because it is the cheapest win available. Then cut unused scripts and styles, set proper cache headers, and serve assets over a CDN. Only after that does it make sense to argue about frameworks.
Measure it honestly
Test on a mid-range Android phone on mobile data, not on office fibre with a laptop. That is the experience your customers are having, and it is the number worth improving.
