There’s no denying it, video is powerful.
Still, there are some types of videos that are more engaging than others. That’s why I’ve pulled together a list of the top types of videos every business should create.
From live video to how-to and thought leadership, the time is now to jump in and get started!
Live Video
Live video is one of the easiest to create and one of the most effective ways to reach your audience online.
And the data backs this up:
- 64% of people report having watched a live online video in the past year
- 82% prefer live video from a brand as opposed to social posts
Live video is a fantastic way to connect with your audience on a more personal and authentic level and to humanize your brand.
Don’t be shy to go Live. Share who you are, what you do, and how you help to engage and inspire your audience in real-time.
Whether you choose to go Live on Facebook, Instagram, YouTube, or Twitter, there are many ways you can use it.
- Give your followers a behind-the-scenes look at your business
- Show a live event you’re attending
- Share your excitement about your new project
- Talk about your latest online course
The key to making these work in your business is showing up consistently, creating a theme around the topic so they’re memorable and valuable to your audience, and then sharing your expertise.
All of this makes you accessible, credible and establishes authority.